{"id":4490,"date":"2025-10-14T00:58:45","date_gmt":"2025-10-14T00:58:45","guid":{"rendered":"http:\/\/inplace.com.ar\/?page_id=4490"},"modified":"2025-10-14T01:01:55","modified_gmt":"2025-10-14T01:01:55","slug":"estudio","status":"publish","type":"page","link":"http:\/\/inplace.com.ar\/en\/estudio\/","title":{"rendered":"Studio"},"content":{"rendered":"
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We carry out communication projects that optimize the link between people and spaces.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div>

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We operate on physical spaces, making them friendly, accessible and understandable environments.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div>

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Each space is a new place of exploration, which invites us to get to know it, interpret it and give it a voice.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div>

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contact us<\/span><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>

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\"inplace<\/figure>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div>
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Skills<\/h1>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div>
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Strategic communication & branding<\/h3>\n

Research & HCD
\nStrategy mapping
\nBenchmarking
\nBrand Architecture
\nNaming<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div>

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Characterization of spaces & environmental graphics<\/h3>\n

Environmental Branding
\nCharacterization of Spaces
\nInteractive Design Systems
\nInteractive Design Systems
\nProject Management<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div>

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Signage systems & information design<\/h3>\n

Signage systems
\nInformation architecture
\nInformation Design
\nProduction management
\nDirection and advice of work<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div>

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How we do it<\/h1>\n<\/div>\n\t\t<\/div><\/div>
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At what stages can we have a positive impact?<\/h3>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div>
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In initial instances,<\/strong> supporting research processes by applying UX and people-centred design techniques;<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div>

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In meta-project or pre-project instances,<\/strong>\u00a0nourishing project decisions in an interdisciplinary and collaborative way;<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div>

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In architectural and urban projects already finished<\/strong>\u00a0that require communication in space or applied art;<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div>

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Opportunity and discovery
\n<\/strong>We enter a project from the detection of concrete needs in a reading of the contextual reality, or forming part of projects channelled by architects or direct clients.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div>

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\"investigacion\"<\/div><\/div>
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Research
\n<\/strong>We carry out research (HCD) with an empathic approach to users, detecting motivations, expectations, needs and behaviours; at the same time we analyse functions, demands and contextual and spatial conditioning factors.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div>

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\"definicion\"<\/div><\/div>
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Definition
\n<\/strong>We arrive at a diagnosis resulting from the analysis of pre-experience, experiential experience and post-experience. We define the concept and the strategy that will guide the project, supported by the value proposal and the project objectives.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div>

\"anteproyecto\"<\/div><\/div>
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Preliminary draft
\n<\/strong>We plan the narrative and temporality of the experience. We design the flows, circulations, information architecture and interaction design. We devise and generate prototypes for ergonomic validation and contextual ideas.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div>

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\"proyecto\"<\/div><\/div>
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Draft
\n<\/strong>We materialize ideas. We design the information and model it to present it with the greatest possible fidelity to the client and then evaluate its viability. We perform calculations, plan deadlines, evaluate costs and document through matrices and final prototyping.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div>

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Execution
\n<\/strong>We evaluate samples and monitor the implementation and assembly processes in the work monitoring. We evaluate the performance of the parts and perform quality control of execution. Finally, we validate the experience based on contextual tests.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div>

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Clients<\/h1>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div>