In turn, it fulfills the mission of inviting to spend a different moment of recreation or dispersion in the working day, creating a unique environment. Within this framework, the Environmental Graphic Design project, in close harmony with the interior architecture project, seeks to capture the Asian Alley consumer experience, evoking the climates and atmosphere of that experience, which is completed with the scents and dishes that each location offers.
Each of the cafe's areas and services is emphasized with a predominantly warm palette, of intense colors. The digital art printed on the paper that covers the wall surfaces reflects everyday scenes of the alleys, objects and symbols typical of Asian culture.
Iconography has been developed in a minimalist register, in order to identificate the premises, as well as for the signage of the services.
Interior design
Gensler
Environmental Graphics Design:
Inplace for Lux Create™
Illustrations:
Inplace for Lux Create™
Photography:
Billy Purta for Lux Create™
Production and Installation:
Corporate Sign Systems
